Through psychological pricing strategy, The fruggie cupcakes was able to come up with the right price to gain more profit from the business. Each piece of cupcake have the same price which is fifteen pesos in any flavor such as carrot,pumpkin and malunggay and fillings which are banana,orange and mango jams. While per bundle is 85 pesos which consist of six pieces where a customer can enjoy the 3 different flavors of the cupcakes but also they have the privilege to choose what flavor and fillings they want per bundle.The group came up with that type of pricing by balancing each packing contains and for the customer to enjoy variety of deliciuos product but also healthy for them.
The Fruggie Cupcakes implement various marketing strategies to gain mass consumer as well as to establish its public image for faster income flow of the business
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